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Want to add some flair to your facial hair style? The Gillette library of styles will show you how. The interactive hub showcases videos on how to perfectly trim your chosen style of beard.
The hub was designed to promote Gillett’s launch of the new Fusion ProGlide Styler. The campaign also involved the style master app which allowed users to take a snapshot of themselves and view different beard styles.
Finally there were traffic drivers put into place that targeted users onto the hub. This featured concepts such as a slot machine which picked a random bear style each time the user pulled the leaver.